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Liwayway is a Filipina-owned brand by "C", born from a dream and fueled by inspiration. Three years ago, what started as a simple vision blossomed into a movement of motivation and empowerment. Through life’s challenges and a collection of uplifting quotes, Liwayway was created to serve as a beacon of hope and a reminder to embrace each new day with positivity.

Our brand is built on the foundation of minimalistic style paired with powerful, inspirational messages. We believe that our customers should be the true statement of their style. That’s why our designs are intentionally simple, allowing you to wear not just a piece of clothing, but a message that resonates with your journey.

Liwayway is here for the long haul. As we continue to grow, we hope to share more of the inspiration that helped our Filipina founder move forward in life, offering everyone a chance to discover a brand that reflects resilience, hope, and empowerment.